
Piracy is perhaps the biggest problem that information product marketers face, and is the one that is often quoted as being the main obstacle to selling digitally delivered information products to China. There is a perception that whatever product is sold there will be copied, rebranded, and resold in no time.But realistically, doesn't this happen A China Mobile Rates now anyway - whatever country you are selling to? Sure, there are copyright laws in place in most countries, but who among us has the financial capabilities to pursue China Mobile Rates copyright infringers through the courts, sometimes international courts? The Microsofts, Googles and IBM may be able to do this, but the average marketer - no way.So the strategy remains the same whether you are selling to China or to the US, UK or Australia. Make a great information product, pre-sell it, create some real interest from qualified prospects, and promote it well through forums, blogs, article marketing. Keep up the China Mobile Rates pace and you WILL benefit. If your product is copied - do what you can to stop it, but maintaining your credibility as the developer/author is sometimes the best you can do. Get hit, make a hit, and then plateau - seems to be the way it goes.Now having addressed the piracy issue, let's ignore the naysayers for a while, and take a closer look at the OPPORTUNITIES in China.The state network information center of China is the China Internet Network China Mobile Rates Information Center (CNNIC)and in July 2008 it released a "Statistical Survey Report on the Internet Development in China". Here are some of the main points in this big report that will be of particular interest to the marketers of information products.
Companies choose to base their factories in the industrial areas of China as it proves cost effective. Sourcing from China means that costs can be kept down as labour costs within the country are low. There are millions of people living in China so labour remains cheap, but also many of the population are graduates so the number of educated and motivated professionals available for work in knowledgeable areas increases yearly. Due to the low manual labour cost, costs for parts and assembly can also be maintained at lower prices, the upshot being that the entire production infrastructure of machinery and tools, are all affordable. China is well known for generating many university graduates qualified as engineers, many more even than the US produces. As manufacture and production takes place in China, communication has to be high priority to ensure everything runs smoothly, there is no point discovering a problem once the product has been made and shipped to the customer. Sourcing companies will have clear guidelines in place and offer a high level of technical support. They are able to offer technical expertise, liaison in a European country with support before and after the purchases, quality assurances, competitive prices and delivery. Established companies have many years worth of valuable experience, a long standing partnership with a factory in the industrial sector of China and an understanding in how to deal with the organisation and people there. The company should undertake regular and strict factory auditing and have a strong quality team.